It is very interesting to see them run a marketing campaign outlining the advantages of mail service. They are trying to capture the individuals who have not adopted technology that far into their life. I would be curious to see how well this does because all of the reasons listed in the commercial are things that do not appeal to me. Just one more thing to have find a place to store when it can all be on my computer.
I agree with Brad. I feel like they are running a dated marketing campaign to stress how safe and effective mail operations are; however, are these channels of delivering mail really that safe? When I really sit back and reflect on this topic, I actually do feel quite concerned about the amount of personal and confidential information that I myself receive through the mail. In truth, I find it ironic that the advertisement stresses that physical mail has never been hacked by security thieves, as it is so easy to simply open a neighbor's mailbox and take out an item. In light of our midterm essays, a smarter marketing campaign that would encourage users to adopt United States Postal Service's e-services would be to show how users who print their items off via USPS' secure servers (rather than allowing information to flow through the physical mail system) will maintain increased safety and improved personal security over the many items that contain sensitive information recipients receive on a routine basis (e.g. bank statements, etc.).
I agree with Brad and John. The USPS started out as a way to help people communicate. Meanwhile the means of communication have changed but the USPS hasn't done enough to follow the trend. Going along with what John said, it would be far easier for someone looking for information to get it from a neighbor's mailbox. Mail is generally delivered during work hours so it sits unguarded in a mailbox or in front of someone's house until they get home. While it's possible to hack into secure mail servers, it takes a certain level of knowledge and skills to do so. At the very least it limits the volume of people that have the ability to steal your information if they desire to.
I love the irony of the title. I agree that a virus has never hacked a cork board, but can you send a complicated excel sheet that can be edited, with the formulas through the mail? I find it hard to take the add seriously because not only is it false advertising, but they ignore all the uses of e-mail and the internet in general. Finally, like John said, my mail box, even with the little key, is a lot more vulnerable to being opened and stolen then an email.
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It is very interesting to see them run a marketing campaign outlining the advantages of mail service. They are trying to capture the individuals who have not adopted technology that far into their life. I would be curious to see how well this does because all of the reasons listed in the commercial are things that do not appeal to me. Just one more thing to have find a place to store when it can all be on my computer.
I agree with Brad. I feel like they are running a dated marketing campaign to stress how safe and effective mail operations are; however, are these channels of delivering mail really that safe? When I really sit back and reflect on this topic, I actually do feel quite concerned about the amount of personal and confidential information that I myself receive through the mail. In truth, I find it ironic that the advertisement stresses that physical mail has never been hacked by security thieves, as it is so easy to simply open a neighbor's mailbox and take out an item. In light of our midterm essays, a smarter marketing campaign that would encourage users to adopt United States Postal Service's e-services would be to show how users who print their items off via USPS' secure servers (rather than allowing information to flow through the physical mail system) will maintain increased safety and improved personal security over the many items that contain sensitive information recipients receive on a routine basis (e.g. bank statements, etc.).
http://idtheft.about.com/od/identitytheft101/a/Mail_Theft.htm
I agree with Brad and John. The USPS started out as a way to help people communicate. Meanwhile the means of communication have changed but the USPS hasn't done enough to follow the trend. Going along with what John said, it would be far easier for someone looking for information to get it from a neighbor's mailbox. Mail is generally delivered during work hours so it sits unguarded in a mailbox or in front of someone's house until they get home. While it's possible to hack into secure mail servers, it takes a certain level of knowledge and skills to do so. At the very least it limits the volume of people that have the ability to steal your information if they desire to.
I love the irony of the title. I agree that a virus has never hacked a cork board, but can you send a complicated excel sheet that can be edited, with the formulas through the mail? I find it hard to take the add seriously because not only is it false advertising, but they ignore all the uses of e-mail and the internet in general. Finally, like John said, my mail box, even with the little key, is a lot more vulnerable to being opened and stolen then an email.
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