Monday, December 5, 2011

Edible RFID tags track your food from beginning to end

NutriSmart from HannesRemote on Vimeo.

8 comments:

Liz Estrella Blissett said...

While the thought of knowing the origins of the ingredients of my maki roll (via bluetooth)intrigues me, I think I will wait to cast my vote on this one until we know a little bit more about the implications of having an rfid tag traveling through my body...in the meantime I will just ask the sushi chef.

jfolkerth said...

I agree with Liz. Although this invention is incredible in and of itself, I still question whether or not I want an RFID tag inside of me. Mixing technology and biology has allowed for many advances in medicine; I just question whether we as consumers are ready for this blending of modalities to cross from the healthcare field into our daily lifestyle and consumption behaviors.

Libby Anderson said...

I like this concept and am only minimally nervous about it. Wouldn't the tag just be printed on the food with some type of edible ink? We already eat food with words on it (like Valentine's Day candy hearts). By the time this innovative technology comes out, will the ink actually be scanable? Am I thinking of this in the wrong way? We aren't going to be digesting some type of chip are we? The system's implications for dieting as well as the consumption of environmentally friendly and responsible products has the potential to revolutionize the way we eat and think about food around the world.

Patrick said...

While I do agree with Liz, the ability to prevent food allergy is interesting; this will also help dieting individuals what their food intake. In addition this opens many paths for digestive health research. The ability to track precise food intake and the effects will help doctor diagnose conditions faster and with more accuracy.

SFulton said...

They had me at "automated ovens". While I do agree that the product would need to undergo additional testing before hitting the market, I'm only minimally concerned about the potential negative effects. Unless you eat only certified organic foods, none of us ever really know exactly what is going into our bodies. I'm more concerned about the chemicals and fillers used in processed food and agriculture than I would be about ingesting an edible RFID tag. Unless further testing finds negative health implications from the edible RFID tags, I believe that the benefits of knowing exactly what is in our food, where it came from, and when it will go bad outweigh the uncertainty. The fact that my oven will automatically know how to cook my dinner without me scouring Google for an easy recipe is just an added benefit.

Meredith L said...

I love the idea of this technology. It makes eating healthier so much easier! I also really like the idea of being able to learn more about my food through the program. I have recently become more aware as a consumer of where my food is coming from, whether it is organic or grown under FairTrade conditions, etc. A technology likes this gives so much more information to the consumer to allow them to make better purchasing decisions.

Chad said...

I agree with Liz about being skeptical about ingesting a tag that has digital data on it. I like the implications it has though, knowing exactly what you are eating etc. For the moment I believe it will go the way of the embedded arm chip that holds your credit card information. People like convenience, but when it comes to implanting or ingesting technology for anything other than medical purposes, I have seen a lot of resistance. I believe that if this is going to happen, it won’t be accepted for a while.

Andrew Scharhag said...

I agree that this is certainly a very interesting technology. I wonder what key factor will be required before the technology is finally able to be adopted. Certainly, I would imagine that the key is going to be RFID (or some form of it) that is virtually 0 cost and intensely easy to use. I believe the main reason why a technology like this would become prevalent in our lives would be if it would help grocers and suppliers to cut costs and save money. I’m thinking that the changes to an RFID system will only happen if it helps a supply chain. We might like it as consumers, but I doubt we will pay a very substantial premium for the ability, and the money will not be there for the companies that would implement the technology. Also I imagine that the transition process of how it happens would be similar to the process of the switch to barcode scanners, just much faster… (http://www.barcoding.com/information/barcode_history.shtml)